NUMÉRO w/ Briley Jones, Carly Moore, Emmy Rappe, Taja Feistner -
It’s a perfect July day in Brooklyn, we’re shooting this Numéro story on location under the gorgeous sun. The editorial is angled towards rock n roll, heavy metal, metal fan style. Think musicians like ZZ Top & Gun and Roses.
The casting was perfect, the four models were super cool and styled impressively to the sublime by Bill Mullen. Greg Kadel our photographer was very much in the idea of keeping the girls real, staying in the teenager metal fan club, with a style that said tribe, clan, clique of fans. Mariel Barrera, Miss Makeup! worked her magic with perfect subtlety.
All the girls had long straight hair with no layers and in different colors: medium brown, blond and copper top. I was going for a hair-after-concert look, somewhat disheveled.
To get the rock n roll, metal look I wanted I needed to shorten the long hair a touch without cutting it. I decided to create a texture of thick hair and tease for extra lift and shape. My final tool was the gusting wind. To maintain the look for the shoot I needed to create a style that would keep its shape but allow for these gusts of wind to deliver their magic in movement.
To create this look and to maintain it I used a volume/hold mousse and a hairspray with a firm hold.
Wet the hair thoroughly
Pass the teeth of a wide toothed comb through the hair to release all knots or tangles
Distribute a large nugget of mousse to the roots and through the mid-length, I used a Eugène Perma mousse for volume and long lasting hold
Dry the texture upside down
Tease the hair using a styling comb
Spray the hair lightly with a firm hold hairspray and then leave the hair for a few minutes so it can relax and find its natural flow
Brush the entire texture using a paddle brush and shape it for the final look